About Robin
Robin has spent 12 years in marketing. He was Marketing Director at The University of Texas at Austin, the school where he earned his degree in business and managerial economics, and later VP of Marketing at Tech Stack Crunch, where he ran marketing for more than three years before founding AI Ranked.
AI Ranked is built around a question few marketing teams can answer today: when a buyer asks ChatGPT, Gemini or Google's AI Mode for a recommendation, which brands get named, and why? Robin's bet is that the answer can be measured, and that the teams who start measuring it now will be well ahead of the ones who wait.
He writes AI Ranked's guides and leads its original research, from a robots.txt study of 261 major websites to an analysis of the sources Google AI Overviews cite for B2B software. His working rules are simple: test before you publish, link every number to where it came from, and say so when the data doesn't exist yet. Our editorial standards and how we test and rank explain how that plays out on every page.
What Robin covers
- Generative engine optimization (GEO)
- Answer engine optimization (AEO)
- AI visibility
- AI search measurement
- AI crawlers and robots.txt
- B2B marketing strategy
Experience
- 2026 to nowFounder and CEOAI Ranked
- Mar 2023 to Jul 2026VP of MarketingTech Stack Crunch
- Apr 2016 to Feb 2020Marketing DirectorThe University of Texas at Austin
- 2008 to 2011Bachelor's degree, Business and Managerial EconomicsThe University of Texas at Austin
Research by Robin
All articles by Robin
- Profound vs Peec AI: prices, engines and the math behind the choiceCompare
- What is query fan-out, and how do you optimize for it?Explainer
- AI search optimization: what the engines actually ask for, and what to fix firstGuide
- Otterly.AI alternatives: 8 tools, the add-on math and when to stayComparison
- Scrunch AI alternatives: 8 tools, the cost math and when Scrunch still winsComparison
- The best GEO agencies in 2026: 12 generative engine optimization firms comparedGuide
- The 10 best free AI visibility checkersGuide
- GEO glossary: 40 AI search and AEO terms definedReference
- AI crawlers list: every user agent for robots.txtReference
- AI Mode tracker: 11 tools that track Google AI Mode, checked on vendor pagesGuide
- AI Overview tracker: 11 tools to track Google AI Overviews, plus what Search Console shows freeGuide
- AthenaHQ alternatives: 8 tools and the credit math behind the switchGuide
- The best AEO agencies in 2026: 10 answer engine optimization firms comparedGuide
- The best AEO tools for optimizing content, schema and crawl accessGuide
- The best AI SEO agencies in 2026: 10 firms that optimize for Google and AI answersGuide
- The best AI visibility tools for tracking ChatGPT, Gemini and PerplexityGuide
- ChatGPT rank trackers: 11 tools that track your brand in ChatGPT, comparedGuide
- GEO audit checklist: 32 pass/fail checks for AI search visibilityReference
- GEO strategy: a 90-day framework for AI search visibilityGuide
- AEO vs SEO vs GEO: what's the difference?Explainer
- How to get cited by ChatGPT and other AI enginesAnalysis
- How to rank in ChatGPT and get recommended for buyer promptsGuide
- How to rank in Claude and get cited when it searches the webGuide
- How to rank in Gemini and get named in its answersGuide
- How to rank in Google AI Mode: an 8-step plan for getting cited and namedGuide
- How to rank in Google AI Overviews: a plan for getting citedGuide
- How to rank in Perplexity and get cited in its answersGuide
- LLM optimization (LLM SEO): how to get your brand into AI answersGuide
- llms.txt: what it is and does it help AI visibility?Explainer
- How to measure AI visibilityGuide
- Peec AI alternatives: 8 tools and when each one beats PeecGuide
- Perplexity rank trackers: 11 tools that track your citations and brand in PerplexityGuide
- Profound alternatives: 8 AI visibility tools and when each beats ProfoundGuide
- Semrush AI Visibility Toolkit review: what it tracks, what it costs and who should skip itReview
- What is generative engine optimization (GEO)?Guide
Frequently asked questions
Who is Robin Marksman?
Robin Marksman is the founder and CEO of AI Ranked, a publication about AI search, generative engine optimization (GEO) and answer engine optimization (AEO). He is based in the Tel Aviv District, Israel, and has 12 years of marketing experience, including VP of Marketing at Tech Stack Crunch and Marketing Director at The University of Texas at Austin.
What does Robin Marksman write about?
Robin writes about AI visibility: how ChatGPT, Gemini, Claude, Perplexity, Microsoft Copilot and Google's AI Overviews and AI Mode choose the brands and sources they cite, how to measure that, and which tools and agencies are worth paying for. Every article he publishes on AI Ranked links each factual claim to its source.
What is Robin Marksman's background?
Robin holds a bachelor's degree in business and managerial economics from The University of Texas at Austin (2008 to 2011). He was Marketing Director at UT Austin from April 2016 to February 2020 and VP of Marketing at Tech Stack Crunch from March 2023 to July 2026, before founding AI Ranked.
Has Robin Marksman published original research?
Yes. Robin leads AI Ranked's original studies, including a study of how 261 major websites treat AI crawlers in robots.txt and an analysis of which sources Google AI Overviews cite for B2B software queries. The data behind both is published with the reports so anyone can check it.
How can I contact Robin Marksman?
The fastest way to reach Robin is on LinkedIn at linkedin.com/in/robin-marksman. For corrections, data requests or press questions about an AI Ranked article, email editors@airanked.ai and quote the page and sentence you are writing about.