AI Overview tracker: 11 tools to track Google AI Overviews, plus what Search Console shows free

What does Google Search Console show about AI Overviews?

Search Console shows how often links to your site appeared in Google's AI features, and nothing about clicks or queries. The Generative AI performance report, introduced in June 20263, counts impressions in AI Overviews and AI Mode, and Google says it rolled out to all websites worldwide as of August 31, 20261 (Search Console Help). Here's what Google's help page says it does and doesn't include:

Three counting rules trip people up. Several results from your site in one AI response count as one impression in the chart total. The same impressions already sit inside the Web search type of the main Performance report, so adding the two double counts. And sites with too few generative AI impressions may not see the report at all.

Search Console also has a Search generative AI control. Turning exclusion on keeps your site out of AI Overviews, AI Mode and Discover's AI features, and Google says the control isn't used as a ranking signal for the rest of Search2 (Search Console Help). If your report is empty, check that setting first.

Free method: how do you find which pages win AI Overviews?

Compare each page's AI impressions with its total impressions. It's the most useful thing you can do with the free data, and it takes ten minutes:

1. Search Console > Performance > Search results.
   Set the last 28 days. Pages tab. Export.
2. Open the Generative AI report, same 28 days. Pages tab. Export.
3. Join the two sheets on page URL.
4. AI share = AI impressions / total impressions, per page.
5. Sort by AI share, then by AI impressions.

Read it like this
  High AI share, few clicks  -> the page answers questions in AI panels;
                                check it names your brand and offer.
  High total, low AI share   -> ranks in classic results but isn't cited;
                                tighten answers near the top of the page.
  Page missing from AI report -> no AI impressions in the window.

A rough second signal: long, question-shaped queries trigger AI features more often, so filtering the regular Performance report for queries of six or more words (custom regex ^(\S+\s+){5,}\S+$) shows where AI Overviews are most likely to be stealing clicks. It's a proxy and nothing more, because Google doesn't tell you which of those queries actually showed one.

Keyword trackers vs prompt trackers: which do you need?

You need a keyword tracker if your question is "which of my SEO keywords show an AI Overview, and am I cited?" You need a prompt tracker if it's "does Google's AI recommend my brand when buyers ask?" Most AI Overview tracker pages blur the two.

How do the 11 AI Overview trackers compare?

Every price is from the vendor's own pricing or product page. Where a vendor publishes no figure, we say so.

The 11 AI Overview trackers

1. Semrush Position Tracking: the free starting point for SEO teams

If you already track keywords in Semrush, you already have an AI Overview tracker. Position Tracking flags which tracked keywords trigger an AI Overview and whether your domain appears as a source, and Semrush says this works on any free or paid plan5 (Semrush). Six Semrush tools show AI Overview data, from Keyword Overview to Sensor4.

One quirk matters a lot. Semrush records an AI Overview citation as a number 1 ranking regardless of where your page sits in organic results (Semrush KB). A toggle shows rankings with and without AI Overviews, so compare both before you report a ranking jump.

2. SE Ranking: both kinds on one bill

SE Ranking tracks AI Overviews as part of its rank tracking and in its AI visibility module: Core at $129 a month ($103.20 annually) includes 100 prompts tracked daily on 5 LLMs, and the AI Search add-on names AI Overviews, AI Mode, Perplexity and ChatGPT6 (SE Ranking pricing). It's the simplest way to get keyword and prompt views of AI Overviews from one vendor, with a 14-day trial and no card.

3. Seobility: full AI Overview text on a budget

Seobility checks every monitored keyword and marks when Google shows an AI Overview. On paid plans you also get the full AI Overview text, every cited website and the order of the cited URLs, updated daily for Premium users7. Premium is 59.90 euros a month for 300 keywords, Professional 99.90 euros for 700 and Agency 209.90 euros for 2,000, with a 14-day trial (Seobility pricing)8. It doesn't cover AI Mode.

4. Keyword.com: pay per check

Keyword.com shows which queries trigger AI Overviews, which of your URLs are cited and the snippets used, with an HTML snapshot of each result you can verify. Rank tracking starts at $4 a month; AI Visibility credits start at $9.80 a month for 20 credits, and a Google AI Overview check costs 0.25 credits per prompt per update, as does AI Mode9 (Keyword.com pricing). The 14-day trial includes 100 keywords and 20 credits, no card.

5. AIclicks: AI Overview citation rate and rank among sources

AIclicks' AI Overviews tracker checks each tracked query every 24 hours and reports citation rate, your rank among the cited sources, competitor share of voice and the exact URLs cited, with GA4 traffic on higher plans10. Starter is $59 a month for 30 prompts on 3 LLMs, Pro $189 for 150 prompts and Business $499 for 300 (AIclicks). There's a 3-day trial and a free AI Overview rank tracking option. Its page doesn't explain location or device settings, so ask.

6. Ahrefs: free preview, then Brand Radar

Ahrefs' free AI Overviews tracker needs no signup and shows how many AI Overviews mention your brand, mentions over time, and your top five topics, cited domains and cited pages11 (Ahrefs). It's a limited preview that Ahrefs says is strongest in English. Daily data and competitor benchmarks sit in Brand Radar: $199 a month for selected platforms, $699 for all. Brand Radar measures an index of modeled prompts, so use it for the market view, not your own keyword list.

7. Peec AI: AI Overviews as one of three models

Peec AI lets you choose AI Overviews as one of the three models on every plan: $95 a month for 50 prompts run daily, $245 for 150, $495 for 35012 (Peec AI pricing). It's a brand tracker, so you get mention rate, sentiment and source analysis rather than keyword positions. Teams leaving it usually do so over the three-model limit, covered in Peec AI alternatives.

8. Otterly.AI: AI Overviews included on the cheapest plan

Otterly.AI includes Google AI Overviews on every plan, with ChatGPT, Perplexity and Copilot. Lite is $29 a month for 15 prompts and Standard $189 for 100; AI Mode is an add-on from $913 (Otterly.AI pricing). It's the cheapest flat-price way to see whether Google's AI names your brand on your top questions.

9. LLM Pulse: both Google surfaces, every plan

LLM Pulse includes AI Overviews and AI Mode with ChatGPT, Perplexity and Gemini on every plan, from 49 euros a month for 50 prompts tracked weekly; daily plans start at 79 euros14 (LLM Pulse pricing). Choose it when Google's two AI surfaces are the priority and you want them on equal footing. The trial needs a card.

10. ZeroRank: AI Overviews among 17 platforms

ZeroRank lists Google AI Overviews among 17 platforms on every plan, priced on answers: $39 a month for up to 2,400, $199 for 13,500 and $499 for 31,500, with white-label dashboards and an API included15 (ZeroRank pricing). It suits agencies tracking AI Overviews for many clients. AI Mode isn't named on the pricing page.

11. AthenaHQ: AI Overviews on the free tier

AthenaHQ's free Essential tier includes Google AI Overviews with ChatGPT, Perplexity, Gemini and Copilot, using 300 credits where one credit is one AI response16 (AthenaHQ pricing). That covers about 60 prompts run once a month on all five engines. The next step is $295 a month, which our AthenaHQ alternatives page weighs against cheaper options.

How should you read AI Overview tracking data?

Track two rates and keep them separate: the share of your keywords that trigger an AI Overview, and the share of those where you're cited. A falling trigger rate and a falling citation rate need different fixes. The first is Google's choice; the second is about your pages.

Don't read AI Overview data as a proxy for AI Mode. Ahrefs compared 540,000 query pairs and found only 13.7% of cited URLs overlapped between the two features17 (Ahrefs). If AI Mode matters to you, track it on its own; our AI Mode tracker comparison lists the tools that name it.

And weigh citations above rank on these queries. Pew found users clicked a traditional result on 8% of visits to a Google page with an AI summary, against 15% without one18 (Pew Research Center), and Ahrefs links an AI Overview to a 58% lower click-through rate for the top-ranking page19 (Ahrefs). More figures are in our AI search statistics. On a keyword with an AI Overview, being cited is often worth more than moving from position 3 to 2.

Which AI Overview tracker should you pick?

• You only want to know which of your keywords show AI Overviews: Semrush Position Tracking (free plan) or Seobility.
• You want AI Overview text and the order of cited sources for each keyword: Seobility Premium or Keyword.com.
• You want keyword and brand views from one vendor: SE Ranking Core.
• You care whether Google's AI recommends your brand: Otterly.AI Lite for a baseline, Peec AI or LLM Pulse for daily or weekly tracking.
• You manage many clients: ZeroRank or AIclicks.
• You've spent nothing yet: run the free AI share method in Search Console this week, then decide.
• Pages show up in the report but never get cited: run them through the GEO audit checklist before buying anything.

AI Overviews are one surface. To see whether ChatGPT names your brand too, the free Arobis AI visibility checker gives a quick read, the ChatGPT rank tracker comparison covers ongoing tracking there, and how to measure AI visibility covers building a prompt set across engines.

Frequently asked questions

Sources